Fern-C, the popular brand of Vitamin C and other quality food supplements in the country and now under a European pharmaceutical company, introduced its newest brand ambassador. It also announced a fresh campaign aimed at encouraging more Filipinos to prioritize immunity as part of their overall physical health regimen amid a crushing pandemic.
Now under Stada, a Germany-based pharmaceutical firm, which acquired Fern-C on February 2020 and established Stada Philippines, the company announced that it chose multi-awarded singer-actress Sarah Geronimo-Guidicelli as the new face of Fern-C in a virtual presser for the local media held recently.
Gary Clark, Managing Director for Asia Pacific of Stada, emphasized that with its new brand ambassador and other activities lined up, it shows the company’s commitment to strengthen its presence in the Asia-Pacific region. “Our heritage as a company has always been deeply rooted in the pharmaceutical industry being a trusted partner for the past 125 years. By expanding in this region shows our commitment to become a leader not just in generics but also in the fastest-growing consumer health care segment through our quality products.”
Stada Arzneimittel AG is currently present in around 120 countries with more than 11,000 employees around the world.
Sharmaine Abarientos, General Manager of Stada Philippines, echoed Clark’s statement, saying that trust and commitment to quality and care for Filipinos’ health will continue to be their battlecry. “We will continue to expand our product line, beginning with our immunity-building products. We will definitely be better than ever.”
“I am truly grateful for the trust and confidence extended to me by the Stada Philippines family in choosing me as their endorser. Good health has always been a priority not just for me but also for those around me. Being chosen as Fern-C’s endorser is really a big blessing for me despite this pandemic,” explains Sarah G., as she was popularly called then before his marriage to fellow actor, model, singer and former kart racer Filipino-Italian Matteo Guidicelli.
The virtual presser was also the perfect occasion to launch the newest TVC for Fern-C featuring Sarah Geronimo-Guidicelli with her signature voice and eye-catching dance moves. She says Fern-C is perfect for someone like her with hyperacidity tendencies since she can take it even on an empty stomach.
As many people around the world continue to suffer with the effects of the Covid-19 virus, health experts all over the world have advised everyone to strengthen their immune system as their best defense against the dreaded virus. Genielyn Lorenzo, Business Development Manager for Stada Philippines, said that their new campaign will focus on strengthening everyone’s immunity. “We mounted a campaign that is highly relevant by calling on Filipinos to place immunity as their top priority when it comes to their health.”