Harnessing Filipino marketing creativity at World Marketing Summit 2020

Updated: Dec 19, 2019


Manila, Philippines, December 16, 2019—For the first time in the Philippines, the World Marketing Summit (WMS) will reach local shores in order to tap into Filipinos’ vaunted creativity in the world of marketing.


Happening at The Theater at Solaire in Parañaque City on February 22, 2020, the World Marketing Summit Philippines 2020, which carries the theme “Building a Digital Economy through Marketing,” aims to attract and present new opportunities for enterprising CEOs and CMOs and help create a better world through marketing, knowledge and creativity. It will also look at ways on how to influence mindsets, support feasible actions for change, and craft new operating models for brands to help improve economic wealth, environmental wellness and human well-being.


Philip Kotler

At present, new demographics and local conditions in developed markets are presenting decision makers with unique challenges. The concern now is how modern-day marketers will embrace their new roles in a world that is fast becoming digital savvy and be reliable influencers when it comes to inspiring and affecting consumer behavior and corporate strategy.


The World Marketing Summit Philippines 2020 is brought to the Philippines by IMMA Marketing Philippines, Inc., an integrated advertising and marketing company headquartered in Canada and headed by its President, Cherry Motil, who also serves as Chief Marketing Officer of WMS Philippines, and Kotler Impact, a strategic marketing community that seeks to employ sustainable economic development established by Philip Kotler, known as the “Father of Modern Marketing” and Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois, USA. The Philippines will be the 20th country where the WMS will be held this year, after making stops at countries such as China, Malaysia, Indonesia, Japan, Thailand, South Africa, UK, Canada, Turkey, UAE, Italy, Pakistan, Saudi Arabia, among others.


Moran Cerf

“We are happy to have brought WMS to the Philippines for the first time. We believe WMS Philippines 2020 will be the best opportunity for the country’s marketers, chief executives, including students and academicians, to learn more about what’s new and what’s happening in the marketing world, and how new marketing models will create an impact on how marketing professionals shape global marketing perspectives,” Ms. Motil said.


With what’s happening in the marketing world right now, attendees to the World Marketing Summit Philippines 2020 will get to listen to a powerhouse group of marketing experts who have abundant knowledge in the global marketing arena and hope to learn the latest in the world of marketing as their key learning takeaways from the summit.


Among the lineup of speakers for WMS Philippines 2020 include respected global marketing minds such as Sadia Kibria, who is also the Chief Executive Officer of the World Marketing Summit; Laura Ries, a leading marketing strategist and renowned author of various best-selling marketing books and advertising and branding consultant; Moran Cerf, a French neuroscientist and business professor at the Kellogg School of Management together with Philip Kotler. A former hacker turned neuromarketer and founder of ThinkAlike Labs and B-Cube, Cerf has been called on by both Hollywood and Silicon Valley to help define the future, from engaging with filmmakers and writers like Limitless and Falling Waters to talking to entrepreneurs exploring Brain-Chain interferences like Elon Musk, Bryan Johnson with Kernel.


Sadia Kibria

Also speaking at the WMS Philippines 2020 are Dr. Marc Oliver Opresnik, the world’s top digital marketing guru, a professor at the University of Cambridge, a Board of Director at St. Gallen, a co-author on MfrDV Marketing management and author of Social Media Marketing, the number one book in the world. He is also a corporate trainer who coached international companies like Google, Coca-Cola, McDonalds, Shell, Audi, Porsche, Procter & Gamble, Unilever and Adidas, among others. Hearcher. He is also a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc. founded by American marketing professor Philip Kotler; and Dominique Hanssens, a Distinguished Research Professor of Marketing at the University of California – Los Angeles (UCLA) Anderson Graduate School of Management, where he served as faculty chair, associate dean, and marketing area chair.


Dominique Hassens

The World Marketing Summit was founded in 2010 by Prof. Philip Kotler, the world’s acknowledged marketing guru and father of modern marketing, together with Sh. Mubarak Al Nahyan, in Abu Dhabi. WMS is a global alliance, a collaboration that unites the best minds from the corporate sphere working in concert with the public sector and community leaders to transform and translate marketing ideas and solutions into tackling real and focused socioeconomic issues, and creating sustainable solutions through marketing-centric initiatives that are driven by social responsibility acting as their fulcrum. The aim and unique vision of the WMS are to elevate marketing from a corporate tool to a social equalizer that will deliver through a global stratagem “The New Paradigm of Marketing for the 21st Century” while keeping its promise of “Creating a Better World Through Marketing.”


Marc Oliver

Increase your reach, strengthen your impact, bolster your influence and become the best of marketing by aligning your brand with the world’s leading marketing thought leader in this most exclusive marketing conference. Join the World Marketing Summit Philippines 2020, happening this coming February 22, 2020 at The Theater at Solaire, 1 Asean Avenue, Entertainment City, Parañaque City.


Laura Ries

For tickets, call TicketWorld at 8891-9999 or visit www.ticketworld.com.ph. For other event details, call the IMMA Marketing Philippines, Inc. at (+63) 921 7214327, email immawms@gmail.com or visit www.wmsphilippines.org. Global partner is Fujifilm while venue partner is Solaire Resort and Casino.


IMMA Marketing Philippines, Inc. is headquartered at the 5/F Gateway Tower, Gen. Roxas corner Gen. Aguinaldo Avenues, Araneta City, Cubao, Quezon City.

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