Just ImaGINe, a month just for GIN!

Looking forward to this Friday night’s hangout with a classic Gin and Tonic? Or maybe you would like to emulate the iconic James Bond with stirred, not shaken, Martini? If gin is your drink of choice, then you have a reason to rejoice as GSM Premium Gin celebrates World Gin Day 2017.


Held every second Saturday of June, World Gin Day was the brainchild of British blogger and ginthusiast Neil Houston. What started as a regular gathering of gin-loving friends back in 2009 has grown into a worldwide celebration with another ginthusiast Emma Stokes, aka the Gin Monkey, continuing this tradition of celebrating the juniper based spirit. Today, World Gin Day is celebrated in over 30 countries, reaching about 50 million people from around the world. This year, World Gin Day will be celebrated on June 10, 2017.


With the Philippines being the world’s largest consumer of gin, or nearly half of the distilled spirit’s global sales, it is no wonder that the country is leading the World Gin Day celebration in this part of the globe.


This year, GSM Premium Gin partnered with EDSA Shangri-La Hotel to bring gin-lovers together not just for one day, but for a whole month-long celebration. World Gin Day PH 2017 kicked off last June 1 at the poolside of the Edsa Shangri-La Hotel in Mandaluyong City. Famous personalities like Maggie Wilson, Will Devaughn, Cecile Zamora Van Straten a.k.a Chuvaness, Coach Tim Cone and Greg Slaughter were all in attendance.


If you love food as much as you love gin, then you would have saluted the gin and food pairing prepared by EDSA Shangri-La’s Executive chef Scott Brands. He created dishes that are best paired with signature cocktails made with GSM Premium Gin. In addition, it offers a distinct and enjoyable drinking experience as you elevate your taste in life. GSM Premium Gin has been a Monde Gold Awardee since 2013 because of its high quality and taste, and it is being exported in the U.S., Dubai and Asia.


For starters, each guest was welcomed with the classic Gin & Tonic. It is such a perfect pre-dinner drink that it can stand on its own or with just a bag of chips or nuts.


For those who love sweet and spicy, a Marinated Cold Beef Salad and a hot, spicy and tangy Pani Pouri with Potato Chat Masala, Fresh Tamarind and Mint Chutney were paired with a sweet and smooth Mango Paradise Cocktail.


For those who prefer smoky, salty or creamy food, a Cold Smoked Salmon Savory Cone with Caper Cream & Fresh Dill and an Iberico Ham Carving on Spanish Tomato Bread & Stilton Cheese in Cucumber Tartlets were paired with a citrusy Calamansi Surprise Cocktail.


Craving for lobster, anyone? A Warm Lobster & Prawn Sesame Toast with Sweet Chili Sauce was paired with a Sweet Lemony Martini.


You can’t end a meal without dessert! That’s why the Juniper Berry & Gin Sorbet with Assorted Fresh Berries that also goes with a Sweet Lemony Martini were served to conclude the scrumptious meal.


Get all the gin you need all month long because the GSM Premium Gin Cart will be available at the Poolside Bar of the EDSA Shangri-La Hotel. There will also be a special Buy 1, Get 1 Free promo on GSM Premium Gin Handcrafted Cocktails everyday from 5:00 pm to 8:00 pm.


What else is in store this month? On June 9, on the eve of World Gin Day, Miss Universe Great Britain 2016 Jaime-Lee Faulkner, will join the activities to be held at EDSA Shangri-La Hotel and at Padi’s Point Bar and Restaurant in Cubao, Quezon City. There will also be a series of activities in different bars and establishments happening all around the Philippines including Lakay’s Billiards in Manila; Padi’s Point, Shaw Boulevard in Mandaluyong; Esquinita Bar in Balanga, Bataan; Neighborhood Bar in Sto. Tomas, Batangas; HQ Bar in Tacloban City; MO2 Bar in Cebu City; OM Bar in Boracay;


Ironvoyz in Davao City; Draft Bar and The Bureau in Zambonga City; and Phoenix Nest in Valencia City, Bukidnon.


Come join the whole world as GSM Premium Gin celebrates the wonders of gin. Drink up, but drink responsibly!


GSM Premium Gin is a quality product of Ginebra San Miguel Inc. (GSMI), maker of the world’s no. 1 selling gin Ginebra San Miguel. For more on GSM Premium Gin and its handcrafted cocktail mixes, visit www.facebook.com/GSMPremiumGin / www.gsmpremiumspirits.com.ph. Likewise, catch a host of other events in celebration of World Gin Month, log on to www.ginebra.com.ph for more details.

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