Nice to Meet Hue


The newest player in the hotel industry harmonizes with the local color of each destination, creating unique, worthwhile experiences you’d want to go back to


Travelers nowadays are gaining an increasing desire to search for unique and authentic experiences. They no longer want to be mere tourists, instead they engage their inner explorer to have more meaningful experiences rooted in the local culture of each destination they visit.


Seeing this trend is the newest player in the hospitality industry, Hue Hotels and Resorts, managed by Hospitality Innovators Inc. This new chain of hotels allows travelers to experience the culture and authentic local offerings in world-class accommodations in none other than the Philippines’ top destinations. Hue Hotels & Resorts comes in to add a new shade of comfort and leisure to familiar and popular destinations to create more unique experiences in well-known and loved locales.


Hue Hotels & Resorts was envisioned to give guests an authentic experience of its destination right within the comforts of a hotel, but the design and concept of each property is made to be different from one another to integrate the personality of the destination, what it’s known for and its cultural identity. Hue Hotels and Resorts, through its design forward and culturally-rooted architecture, embodies being GLOCAL – a destination which attracts the global market but is hinged on local roots. Whenever you will visit a Hue Hotel, you’ll be sure to see and feel how it harmonizes with its location’s own color.


Hue Hotels and Resorts also aims to give guests utmost comfort during their stay with premium amenities and world-class services. Each property offers an oasis-like atmosphere where guests can easily seek some serenity in. The various offerings are all matched with excellent service provided by Hospitality Innovators Inc., a leading hospitality management company in the country, and Hue Hotels and Resorts’ partner in creating and elevating the experiences each guest will have.


The first two locations are the beautiful islands of Palawan and Boracay. Two of the most popular places in the country that attract a plethora of tourists from all over the world every year for their pristine beaches, culinary landscape and breathtaking views.


Puerto Princesa is the first home of Hue Hotels and Resorts. It is the capital city of Palawan and the gateway to almost every other island in this province. Puerto Princesa is known for its breathtaking limestone cliffs, secluded beaches and of course the famous Underground River, named as one of the 7 Wonders of the World and a UNESCO World Heritage Site.


Situated right at the heart of the city, Hue Puerto Princesa is inspired by Palawan’s lush environment and is designed as a wide-open space that invites you to a fresh and tranquil stay while discovering the beauty of Palawan within its walls. Its flooring pattern represents Palawan’s centuries old mangrove roots, while the artwork and furniture pieces are all inspired by natural patterns and shapes.



To allow you to truly experience Palawan, Hue Puerto Princesa provides great tour packages that explore the best of the city, already integrated into your room accommodations. The hotel is a refreshing retreat after a long day of touring), as it’s the first hotel to give you a resort-like feel in the city. The rooms are elegantly designed and all feature quality pieces to guarantee a comfortable stay. Puerto Princesa is also visited by many business travelers, and Hue is the perfect place to hold conferences and events because of its spacious function rooms.


Also, staying true to the city’s reputation as the culinary capital of Palawan, the hotel is home to Matiz Restaurant and Tapas bar. Owned by Chef Gabby Prats, Matiz offers a one-of-a-kind dining experience with a colorful blend of Spanish, American, Vietnamese and Filipino dishes.


From Palawan, the hotel chain also goes to Boracay, a tourist favorite because of the vibrant energy the island exudes, and the complete experience you can have from the range of activities for every member of the family: water sports, food trips, sunsets, relaxing by the beach, and never-ending fun.


Hue Boracay steps in as a game changer by being an all-in-one lifestyle destination. Instead of hopping from one place to another all over the island, this is where you can have a complete shopping, dining and relaxation experience all in one place.



Hue Hotels and Resorts Boracay represents both sides of this top tourist spot – the fun, loud and vibrant side plus the relaxing beach destination that it is. The expansive structure weaves in a new retail complex called Station X. It’s at the center of the whole property which houses a distinct crop of homegrown restaurants, bars, impressive shops owned by local entrepreneurs, a center stage for entertainment, and an enormous pool with a jacuzzi and bar.


At Station X you’ll also find Prisma, Hue Hotels and Resorts Boracay’s signature bar. The main feature of the retail complex is an open space filled with greenery where guests can enjoy a picnic-style dining area.


Along the fringes of the hotel are the rooms where guests can escape to a calmer and more private atmosphere. Comfort is the priority and all rooms are equipped with quality mattresses and linens plus thick windows to reduce noise. Hue Hotels & Resorts Boracay is even a rule-breaker of sorts, because with its shopping and dining facilities, non-staying guests are also encouraged to visit and enjoy the place.


For inquiries, you may send an email to boracay@thehuehotel.com and palawan@thehuehotel.com or call (632) 717 8888.

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